Namaste Dailyhunt

Five years ago we started NewsHunt with a goal of bringing regional language content in hands of Indian mobile users.

Since then we have grown to be the largest news and ebooks application in the country. What started with solving technology problem for local language news has grown into solutions for ebooks, magazines and comics.

We now serve millions of users, but our mission has never changed: to make it easier for people to enjoy the best content in their language, on any device.

Today we are introducing our next avatar of NewsHunt – now called Dailyhunt

Dailyhunt is everything you’ve loved about NewsHunt and more – the app is now in your language. It is cleaner with richer viewing experience and with a ton of new features to help you discover and read articles, books, comics and more.

Get your updated version now for Android. Updates for iPhone/iPad & Windows phone are coming soon.

What’s new in Dailyhunt:

New design: We’ve created a beautiful interface focused on making the experience of reading lighter, cleaner and without distractions. The UI is in your language making the experience native for your consumption

Personalized streams: The beauty is not just skin deep, the experience is personalized through a recommended news stream that learns from your reading behavior and suggests content in the form of news, books, and videos.

Favorites: Tag your favorite topics and sources for easy access and better personalized news stream. Topics range from local news, technology, travel to recipes in your language.

Buy Individual chapters: Select books are now available for sale with option to buy individual chapters. A much requested feature both by our readers & publishers. More books with individual chapter sales are being added every day. Dailyhunt chapter wise billing

New languages: Welcome, आईं ना(bhojpuri) readers. Assamese, Sindhi and Nepali coming next.

New Countries: We are thrilled to now serve Srilanka, & UAE There is a lot more to come, and we hope you find the new Dailyhunt as exciting as we do.

Finally..

Thank you for your continued support over the years. We love to hear from you. Please let us know if we could be doing better with our product (or anything else for that matter :))

Download Dailyhunt now for Android

– The entire Dailyhunt team

We Welcome Readers of Urdu to NewsHunt, سلام علیکم

Language of poetry and art, and often quoted as a one of the most beautiful spoken languages is now available on NewsHunt. We are delighted to bring together The Siasat Daily, and BBC Urdu on our platform with additional content partners coming soon.

The Siasat Daily on NewsHunt

Urdu news on NewsHunt is currently available on Android, and will be available on rest of our supported platforms soon. Please install NewsHunt now and let us know what you think.

ثبات ایک تغیر کو ہے زمانے میں
[Sabaat aik taghayyur ko hey zamaney mey.]

Only change is permanent.
Famous Urdu poet Allama Iqbal (1877-1938)

NewsHunt for Windows 8 Tablets Now Available

We are pleased to announce that NewsHunt is now also available for Windows 8/8.1 Tablet users.

Windows Tablet NewsHunt - Home screen

 

This touch-friendly, tile based NewsHunt is optimized for Microsoft’s Windows 8 Modern UI and designed together with Microsoft team to ensure users get the best experience possible on their Windows 8 tablets, touch screen laptops and other compatible devices.

For more information on NewsHunt for Windows 8 Tablets, download the app from Windows 8 app store. We look forward to your continued feedback and support.

 

Permission Marketing: Impact on Mobile Application Install Rates

At NewsHunt we have been lucky enough to have continued love of our users. Most of our app releases include a heavy mix of user suggested features and as a result we see a quick uptake on version updates with most users upgrading to new version within a few days.

We recently made a release on Android where we noticed a dramatic drop in new version upgrade rates.

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If you are not familiar with Google Play’s Developer console – the above two graphs show “Daily Upgrades By Device”, and “Daily Upgrades by Device By App Version”. All the nice spikes that you see are when we have released a new build, all except one for July 2nd where we saw a relative adoption rate of only 30%.

Quick investigation led to a new feature that we had added to support MRAID.

MRAID, or “Mobile Rich Media Ad Interface Definitions” is the IAB Mobile Marketing Center of Excellence’s project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps.  This is a standardized set of commands, designed to work with HTML5 and JavaScript, that developers creating rich media ads will use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc) with the apps they are being served into.

One of the possible ad types that MRAID supports is ability to show ads that lets you save an event detail(imagine an ad for a concert) to your device calendar. To enable access to device calendar, Android wants you to specify the same as part of application property/permissions.

“We all have to pay our bills, we understand, so far so good” you say – till you notice the permissions screen that you now get when you try to install NewsHunt:

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To be honest, and credit where due – our QA did notice this. But we were all so used to clicking the ACCEPT button, especially for our own app, any concerns were quickly brushed aside saying “no one reads this”.

Well apparently they do, and they do not like it.

Few loyal users noticed it too – and asked rather nicely to what was going on.  We quickly realized our mistake, removed that calendar event ad feature, and released a new build. Within few days it was business as usual.

What did we learn from all this?

a) An average user – even in India (where people give their mobile numbers to everyone) cares deeply about their privacy.

b) People do read the App Permissions screen, so be careful what you ask for.

c) Listen to your QA team 🙂

More on Android Permissions

More on Permission Marketing